Saint Lucia National Trust Rebrand

D1 - Identity

Designer: Design: Chrisanne Daniel, Prov. RGD

Agency: N/A

Description:The Saint Lucia National Trust is an organization responsible for the environmental, historical and cultural preservation on the island of Saint Lucia. The new identity is inspired by the Saint Lucian Whiptail Lizard, an indigenous species of lizards endemic to the island who’s colours are the inspiration for the country’s flag. The Whiptail lizard is an endangered species, and represents all three pillars of the National Trust’s mandate. The Trust advocates for sustainable development; embracing changes of the future while still preserving the past. The new identity is more contemporary and sophisticated that instills a sense of national pride and trust, but is modern and current.

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